Metropolis and Capital Partners



In 2004 Capital Partners approached Pravda PR for media relations and brand strategy support for the launch of their largest shopping mall complex to date. The company, financed by Kazkommerzbank, was already operating in Russia, Kazakhstan and Turkey. Pravda PR provided concept, positioning and a new name for the complex, Metropolis. In the course of working on their commercial real estate business the agency was additionally invited to provide all corporate communications support for Capital Partners, one of the leading commercial real estate developers in the CIS. Pravda PR provided a new logo and branding for the company, designed and produced a stunning brochure reflecting Capital Partners’ commitment to excellence and created a website to communicate its business across several countries.